THE $70,000 formula


renewal fluid cream

brighten + smooth + firm

389 reviews

Reset your skin with this multitasking stress recovery serum-cream, the ultimate solution for brighter, smoother, and firmer skin. Expertly formulated with clinically proven actives, including THD Ascorbate (Vitamin C), Niacinamide, a plumping complex of 10 Peptides with 5 Ceramides, and Lactic Acid for enhanced penetration.


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from dull, textured, uneven skin to smooth & glowy af ✨

The story of this $70,000 multitasking formula began in April 2021, after Farah embarked on the journey of motherhood. 

Like all new moms, she was experiencing and learning many new things for the first time.

From taking care of her newborn... to navigating postpartum... to figuring out the new “her”... to not having the time to take care of her new self.

She was going through a lot of stress.

"don't worry babe... I know some of the best chemists in the industry."

With all the changes and heightened level of stress, Farah also noticed her skin completely change. It became dry, flaky, textured, and dull. With the little time she had to herself, she chose sleep, over keeping up with her long, multi-step skincare routine. 

Farah wished she could combine all her products into just one, that would do it all: brighten, smooth, firm, and restore her skin barrier, while being suitable for breastfeeding.

Farah expressed her frustration to Sal and asked him if it was possible to combine all of the products in her lengthy skincare routine into one. To which Sal replied, "Don't worry babe... I know some of the best chemists in the industry. We'll figure it out!"

Little did Sal know that this assignment from his wife would end up costing over $70,000!

Farah's $339 routine

Sal started by identifying the key active ingredients in Farah's skincare routine. 

She had a $339 routine consisting of the following products:

$89 - Tatcha Violet-C Brightening Serum (30ml) - daily AM use

$7.99 - Inkey List Niacinamide Oil Control serum (30ml) - daily AM/PM use

$122 - Sunday Riley Good Genes (50ml) - 3x weekly PM use

$68 - Drunk Elephant Protini cream (50ml) - daily AM use

$52 - Skinfix Barrier+ cream (50ml) - daily PM use


$338.99 - TOTAL*

* she also used the Farsáli Rose Gold Elixir before bed and Unicorn Essence during the day, as an antioxidant primer-serum, whenever she wore makeup.

The main actives in Farah's routine were Vitamin C, Niacinamide, Lactic Acid, Peptides, and Ceramides (fatty acids)... but could they be combined together into one formula and offer all of their benefits? 

That was Sal's assignment!

why it has never been done before

After speaking to several chemists, Sal was told that this blend of actives was very challenging to stabilize together

This formula needed to be gentle enough for 2x daily use. 

The problem was, each of the active ingredients perform differently at varying pH levels, and when combined, they can have adverse reactions depending on the concentration levels. According to the chemists, this has never been done before!

This explained why Farah's routine required multiple products.

20+ versions later...

Little did Sal know how complicated this formula would be to develop. It took several months of research and development. 

The first version of the formula was submitted by the chemists in October 2021.

It was a start... but it was nowhere near perfect!

After consulting with many different chemists, going through several stability tests, and testing over 20 different versions…

The final formula was ready in May 2022.

It was finally time for Farah to test out the formula for 30 days straight, which was documented in real-time on the Instagram page @farsalirevival.

Day 1: damaged skin barrier

Farah's skin barrier was visibly damaged from all the stress and neglect to her skin.

Farah's skin started purging

Within the first few days of testing, Farah started seeing small red bumps and white-heads. Her skin started purging.

This was due to Vitamin C and Lactic Acid working together to speed up skin renewal.

Unlike breakouts, purged spots don't last as long. In Farah's case, the red bumps and white-heads typically went away within a day or two, and came back in different areas. 

The overall purging phase can last up to 6 weeks (varying from person to person).

her results in 7 days!

Within 7 days of using the formula (day & night), Farah's skin started feeling smoother with no visible texture. 

Her skin was still purging, but it began feeling firmer and her pores appeared minimized.

By the 14th night, Farah's skin had recovered from its stress. It was visibly brighter overall, and her skin stopped purging.

Note: individual results may vary from person to person.

Day 30: improvement in hyperpigmentation

By the 30th night, Farah had a significantly brighter, smoother, firmer, and restored skin barrier. 

She noticed visible improvement in hyperpigmentation on her cheeks. Her skin was better than ever!

Farah was in love with how this one product, which only took a couple seconds to apply each day, improved her skin so drastically!

$70,000 later she threw a curveball

Sal excitedly ordered 10,000 bottles for production, after seeing the amazing transformation on Farah's skin

By this point $70,000 was already invested into the research, development, and safety testing of this product...

Then Farah changed her mind...

She told Sal that she wanted this product in a jar, because it was easier for her to get all of the product out (less waste). Sal explained that not only did he order 10,000 bottles already, but this would require a reformulation to update the consistency, and require additional stability and safety testing. It would take several more months to update the formula.

Initially Farah wanted to wait, but after not using the product for 1 week...

she did not want to wait any longer, because in her own words, she couldn't live without this product for a single day! 

She was more than happy to use it in a bottle, until it's reformulated into a jar.

sold out in 36 hours

Farah and Sal were excited to introduce this "never been done before" formula to the world, since the revised jar packaging was not yet ready... 

Sal thought that if a small group of people were interested in purchasing the tried and tested formula, the lab can make a small batch of 5,000 units and make it available for the select group of people.

On September 12th the pre-launch was announced and sold out within 36 hours!

We did not expect to sell through so quickly! So we asked the lab to fill our remaining bottles and relaunched 2 months later, and it sold out yet again! This time we noticed that in 1 in 3 customers repurchased again, and we started receiving many amazing reviews!

new & improved packaging

After months of sourcing packaging, going back and forth with different options, we landed on an airless jar -- which keeps the product fresh for longer, and minimizes product waste!

An airless jar costs 3x more than a regular jar. As a small family owned brand, covering costs is important for us to stay in business... however, Farah and Sal are confident in this product, and believe that our volumes will increase so that we can negotiate better costs from our suppliers.

As of March 1st, 2023, the price will not increase. Our goal is to maintain this price, however, we are at the mercy of our suppliers and we hope to negotiate better costs with increased volumes in the near future.

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The Reset Renewal Fluid Cream

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The cost of the ingredients and concentrations in this formula were expensive... with THD Ascorbate (Vitamin C) being the most expensive ingredient, due to its exceptional stability and effectivenessAn effective serum with active levels of THD can cost upwards of $85 for 30ml.

This formula is loaded with active ingredients THD Ascorbate + Niacinamide, along with a complex of 10 different Peptides + 5 different Ceramides (also very expensive), and Lactic Acid to enhance skin penetration.

The retail value of a product with this combination of ingredients, with a similar luxurious feel on the skin, is typically valued over $150.

However, we thought it would be very competitively priced at just $68.

This single product replaced Farah’s $339 skincare routine!


We are offering it for...

just $39.00

BUT… this price isn’t guaranteed forever.

Don't miss out on this chance to get your hands on an unprecedented formula that can help visibly brighten, smooth, firm, and restore a youthful skin barrier.

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The Reset Renewal Fluid Cream

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We are sold out. Register to our waiting list to be notified of our next drop! 💛

Vegan & Halal

Thoughtful Formulations

Thoughtful Sourcing

Made with Love

about the product

WHAT IT IS: A breakthrough serum-cream, loaded with an unprecedented blend of active ingredients that helps visibly brighten, smooth, firm, and restore a youthful skin barrier. Powered by the dynamic duo of THD Ascorbate (a stable form of Vitamin C) and Niacinamide (a form of Vitamin B3), that work together to promote a brighter, even-looking skin tone while minimizing the appearance of pores. In addition, it contains a gentle concentration of Lactic Acid to enhance the penetration of active ingredients and smooth skin texture. To complete the formula, a plumping complex of ten Peptides and five different Ceramides helps firm and restore a younger, revived skin barrier.

WHO IT'S FOR: Normal, dry, combination, and oily skin types.

SKIN CONCERNS: Dull skin, uneven skin tone, textured skin, dryness, fine lines, wrinkles.

TEXTURE: Light-weight cream providing medium-weight hydration with a non-greasy dewy finish.

AROMA: Fragrance free - no essential oils.


THD ASCORBATE (Vitamin C): This stable form of vitamin C has an outstanding ability to penetrate the skin. It helps promote the appearance of a brighter, even-looking skin tone and helps reduce the appearance of wrinkles and fine lines. THD ascorbate is a potent antioxidant that neutralizes free radicals that cause premature aging, and helps boost collagen production. Suitable for all skin types including sensitive skin.

NIACINAMIDE: A form of vitamin B3. This versatile ingredient helps improve skin texture, minimizes the appearance of pores, while exhibiting anti-inflammatory and anti-aging properties. It also inhibits free radial formation, making it a great anti-oxidant.

10 PEPTIDES: A custom blend of ten peptides helps moisturize and plump, to give the skin a firmer look. Peptides are the building blocks that support collagen production. After age thirty, we lose 1% of our remaining collagen per year. 

5 CERAMIDES: An essential blend of five ceramides (fatty acids) help maintain and restore the skin barrier. Ceramides are naturally found in our skin, and often referred to as the "glue" that holds our skin cells together. By age thirty almost 40% of our skin's ceramides are naturally depleted, making fatty acids essential to help reinforce the skin barrier.

LACTIC ACID: A gentle concentration of this alpha hydroxy acid (suitable for 2x daily use) has been added to this formula to enhance skin penetration of active ingredients, while offering mild exfoliation and an overall smoother skin texture.


Water/Aqua/Eau, Propanediol, Caprylic/Capric Triglyceride, Glycerin, Tetrahexyldecyl Ascorbate (Vitamin C), Niacinamide, Squalane, Diheptyl Succinate, Lactic Acid, Sodium Hyaluronate, Hydroxyethyl Acrylate/sodium Acryloyldimethyl Taurate Copolymer, Rosa Canina (Rose hip) Fruit Oil, Cetyl Stearate, Isostearyl Isostearate, Potassium Cetyl Phosphate, Allantoin, Acetyl Hexapeptide-8, Acetyl Octapeptide-3, Acetyl Tetrapeptide-2, Copper Tripeptide-1, Nonapeptide-1, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Palmitoyl Tripeptide-38, Pentapeptide-18, Ceramide AS, Ceramide AP, Ceramide NS, Cholesterol, Pentapeptide-28, Polyacrylate Crosspolymer-6, Ceramide NP, Ceramide EOP, Capryloyl Glycerin/sebacic Acid Copolymer, Tocopheryl Acetate, Sorbitan Isostearate, Sodium Phytate, Centella Asiatica Extract, Butylene Glycol, Aloe Barbadensis Leaf Juice, Sodium Benzoate, Sodium Hydroxide, Potassium Sorbate, Carbomer, Cetyl Alcohol, Stearic Acid, 1,2- Hexanediol, Beta-glucan, Caprylyl Glycol, Euterpe Oleracea Fruit Extract, Porphyridium Cruentum Extract, Panax Ginseng Root Extract, Carica Papaya (Papaya) Fruit Extract, Lupinus Albus Seed Extract, Curcuma Longa (Turmeric) Root Extract, Hydrogenated Lecithin, Astragalus Membranaceus Root Extract, Camellia Sinensis Leaf Extract, Dipropylene Glycol, Glyceryl Stearate, Sucrose Distearate

  • FREE FROM:  Parabens, phthalates, sulfates (SLS/SLES), mineral oil, formaldehyde, EU's list of 1,300+ restricted ingredients.

  • SUSTAINABILITY:  Our product boxes are 100% recyclable, incorporating FSC® certified and/or recycled paper. While no packaging solution is yet perfect, we are committed to evaluating various variables and selecting the most suitable option available. We prioritize the use of glass whenever feasible, and also explore the utilization of recyclable plastics or post-consumer recycled material when it proves to be the most optimal choice.

  • We prioritize working with suppliers who adhere to fair-trade principles, ensuring that the individuals involved in the production process are treated equitably. Through this commitment, we strive to make a positive impact on the communities and environments from which we source our ingredients.

How to use

Apply to face and neck on clean skin, every morning and evening. When used in the morning, follow with a sunscreen. Store at room temperature, not exceeding 80º F (27º C), away from moisture and sunlight.

Can be used as a hydrating primer before makeup.

Customer Reviews
4.8 Based on 389 reviews
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Letty B.
United States United States

Love this stuff!

I use it ever morning and have seen great improvement in my tone and texture. Fully recommend!

United States United States

Amazing !!!

love this product so much!! This cream is making my skin so smooth and glowing. I have really sensitive skin and this product hasn’t broke my out or anything which is a great thing!! I will keep buying it, waiting for restock running low :(

United States United States

I need more!!!

I’m speechless! I went from a routine of 5 plus morning products to a 1 does it all! Plus, the results are amazing! My skin is now glowing, spots lighting and plumpness! I can’t believe how my skin accepted The Reset Renewal cream without any breakouts! Well the horrible news! I’m out and need to reorder but it’s SOLD OUT! can’t wait to order a couple more to continue my skin journey

United States United States

Love it

Overall I am extremely happy with this product. I am posting photos of the first day I used it 08/28/2023 (photos have the dates ) and today 09/23/2023. I use it twice a day, morning and night. I still have product left in the bottle. It’s currently sold out and I’m Hoping I can get my hands on another another and see how much more my skin will improve.

Debbie P.
United States United States

Sensitive Skin Girl

Let me tell you how this has just improved my face! I have a very reactive skin, redness/rashes that come up with just about anything I put on it! BUT! I am so thankful i was brave enough to jump in on this product. My skin is 100% clear and happy! Completely sold on this product and it’s owners! I just need this product to restock ASAP Plus their story is beautiful. I love seeing family centric business! I just pray and hope success continues to happen to them! ❤️❤️

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